Your product, live and configurable.
Let customers rotate, recolour and equip your product right in the browser, photoreal and in real time. We build 3D configurators in Three.js: no plugin, no app, no still image. The customer sees exactly what they are buying.
What a 3D configurator delivers
A 3D configurator turns passive product photos into an interactive experience. The visitor picks colour, material, size or features and sees every change instantly on the 3D model, from any angle, in photoreal quality. That cuts queries, builds confidence in the purchase decision and sets your product visibly apart from the competition.
This is exactly our speciality. DREIRAUM has spent over a hundred iterations building nothing but photoreal 3D web experiences. This website is our showcase: on the home page you configure a sports car live, and in the portfolio there is a real industrial machine as a 3D model, built for an actual client.
Why DREIRAUM
Photoreal, not a toy
HDRI lighting, AgX tone mapping and physically correct PBR materials. Paint shines like paint, metal like metal. Your product looks like a studio shot, no cartoon plastic.
In the browser, no plugin
The configurator runs directly through WebGL and Three.js, with no download, no app, no separate portal. A single link is enough, on desktop and on mobile.
Your CAD data as the basis
Existing CAD models, product photos or material samples become the starting point. We prepare geometry and materials for the web, or model from scratch based on your references.
Accessible and fast
Full HTML behind the scenes, prefers-reduced-motion respected, effects switchable off. Aligned with the European Accessibility Act and WCAG, and built fast to a 60fps target.
Real configurators, live on this site
We do not claim quality, we show it. Try our live examples directly, before you even talk to us:
Industries we build for
A configurator works hardest where customers choose between many variants, or where a premium product only convinces in detail. Typical fields and live demos:
Founding offer
DREIRAUM has just launched, and we are looking for three reference projects that show what we build. The first three projects receive a 30 percent founding discount on any package. Up front you get a free 3D concept of your product, with no obligation.
Common questions about a 3D configurator
What is a 3D configurator?
A 3D configurator is an interactive product model right on your website. The visitor rotates the product freely, picks colours, materials, sizes or features, and sees every change instantly in photoreal quality. Instead of a photo gallery, the customer experiences their individually configured product in real time, with no app and no plugin, in the browser.
Which products benefit from a 3D configurator?
Anywhere customers choose between variants: furniture and interiors, machines and technical equipment, vehicles, jewellery, packaging, sports gear, building elements like windows or doors. The more options and the higher the price, the more a configurator helps, because the customer sees their decision instead of having to imagine it.
What does a 3D configurator cost?
At DREIRAUM a single interactive 3D scene starts at 2,500 euros, a multi-step configurator with several options at 8,000 euros and a complete immersive product world at 25,000 euros. The first three projects receive a 30 percent founding discount. We create a free 3D concept of your product up front.
Can you use our existing CAD or product data?
Yes. Existing CAD models, product photos or material samples are an ideal starting point. We prepare your geometry for the web, optimise it for fast load times and give it physically correct materials. If no 3D data exists, we model the product from scratch based on your references.
Does the configurator run in the browser and on mobile?
Yes. The configurator runs directly in the browser through WebGL and Three.js, with no download and no plugin. Every build is mobile-optimised: reduced geometry on small devices, visibility-gated rendering, targeting 60fps on desktop and smooth performance on phones.
Is the configurator accessible and SEO-friendly?
Yes. Every 3D scene stands on a full alternative: server-rendered HTML for search engines and screen readers, automatic reduction under prefers-reduced-motion, and a visible switch to turn the effects off. We work to the WCAG criteria referenced by the European Accessibility Act (EAA).
Let us talk about your configurator.
Tell us briefly about your product. You get a free 3D concept within 48 hours.
Start a project